Senior Campaign Content Specialist

Company: Johnson Outdoors Inc.
Location: Racine
Posted on: March 24, 2025

Job Description:

DescriptionSenior Campaign Content Specialist
At Johnson Outdoors, home to some of the world's most innovative and best-known outdoor recreation brands, we create amazing outdoor experiences - for adventurers, by adventurers.
Are you passionate about crafting compelling content that reels in audiences? Do you thrive in an independent role where your creativity and strategic thinking can shine?
Johnson Outdoors is looking for a dynamic Senior Campaign Content Specialist to support our Fishing brands. In this role, you'll partner closely with business unit leaders to influence, shape, and execute consumer marketing plans and marketing channel strategies to drive brand engagement, expand customer reach, enhance consumer retention, and boost revenue. If you're ready to help grow our fishing business, we want to hear from you!
Key Responsibilities:
Campaign content strategy definition and execution:

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• Marketing strategy: Helps deliver marketing strategy by facilitating the development and execution of marketing activation plans for multiple brands ensuring content strategies and executions are integrated (message and visual consistency), timely, and deliver on KPIs.
  
  
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  • Content creation: Collaborates with content marketers, brand management across multiple businesses, and external partners to plan and produce high-quality content that performs including digital ad assets, blog posts, and other site content that resonate with target audiences including providing inputs to and guidance on brief development. Ensures consistency and alignment across visual design, when possible.
    
    
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    • Content optimization: Improves content based on performance data, insights, and audience feedback.
      
      
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      • Collaboration: Works with Brand Management, content marketing team, performance media team and others to better understand the target audience and ensures content supports campaign needs.
        
        
        Earned and owned team support:
        
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        • Campaign management: Executes campaigns in earned and owned channels, ensuring timely delivery and alignment with objectives. Identifies opportunities to optimize channel execution updates to increase effectiveness.
          
          
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          • Performance reporting: Contributes to reporting and analyzing campaign performance by collaborating with Digital Analytics team, highlighting actionable insights and areas for improvement.
            
            
            Email marketing definition and planning:
            
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            • Email campaign strategy: Develops and collaborates on execution of targeted email marketing campaigns that drive engagement, conversions, and consumer retention.
              
              
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              • Segmentation & personalization: Leverages customer data to segment audiences and delivers personalized email content that resonates with customer preferences, where warranted.
                
                
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                • Creative content: Works with other internal teams and external partners to create email templates, copy, and visuals and deliver effective email campaigns, aligning with brand.
                  
                  
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                  • Performs other duties as assigned.
                    
                    
                    Knowledge, Skills & Abilities:
                    
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                    • Bachelor's degree in Marketing, Business or equivalent
                      
                      
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                      • Typically requires a minimum of 5 years of experience in campaign content management/general digital marketing.
                        
                        
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                        • Demonstrated ability and skills in creating, delivering, and effectively using marketing content to connect with and motivate audiences. Ability and demonstrated skills to independently work across brands and deliver successful results.
                          
                          
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                          • Experience developing and launching more complex campaign and content strategies that drive audience engagement and site traffic.
                            
                            
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                            • Proficiency in image editing, email marketing tools, and strong writing skills.
                              
                              
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                              • Proficiency in using the Microsoft office suite.
                                
                                
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                                • Excellent written and verbal communication/interpersonal skills to clearly articulate ideas and collaborate with business units and other digital team members. Strong skills in working collaboratively across various brand business unit teams and with our Digital eCommerce teams to understand concepts and develop innovation and effective content.
                                  
                                  
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                                  • Skills and ability to coordinate multiple projects simultaneously and across brands which includes gathering ideas, managing timelines, resources and budgets as well as performing an evaluation on the project's effectiveness.
                                    
                                    
                                    A few pointers about our culture:
                                    
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                                    • Entrepreneurial spirit and innovation are in our bones! We authentically innovate trusted equipment that gets people out there.
                                      
                                    • We are laser-focused on our consumers, and passionate about inspiring people to actively engage with the amazing awe of the outdoors again and again.
                                      
                                    • We strive to create meaningful, healthy change in the world as individuals and as a family of brands.
                                      
                                    • We value diversity and team members who are willing to wear multiple hats; who take personal initiative, anticipating what needs to be done, and figuring things out to make them happen; but who are also willing to ask for help, to assist others and work together.
                                      
                                      
                                      What you will receive:
                                      
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                                      • Share in the company's success - Competitive base salary, with additional earning potential through participation in the annual discretionary cash profit sharing program, and eligibility for annual pay increases.
                                        
                                      • Find your work/life balance with generous paid time off and holiday benefits, health insurance and wellness plans.
                                        
                                      • Further your career with training opportunities including our tuition assistance program.
                                        
                                      • Plan for your future with our 401k with company match and deferred retirement contributions, Sons & Daughters Scholarship program, life and LTD insurance, and more.
                                        
                                        All qualified applicants will receive consideration for employment at Johnson Outdoors (and all subsidiaries) without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law. Johnson Outdoors is proud to be an affirmative action and equal opportunity employer.
                                        If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, please contact Human Resources at HRSpecialAccommodations@johnsonoutdoors.com to let us know the nature of your request and your contact information.
                                        About Us:
                                        JOHNSON OUTDOORS is a leading global innovator of outdoor recreation equipment and technologies that inspire more people to experience the awe of the great outdoors. The company designs, manufactures, and markets a portfolio of winning, consumer-preferred brands across four categories: Watercraft Recreation, Fishing, Diving and Camping. Johnson Outdoors' iconic brands include: Old Town canoes and kayaks; Ocean Kayak; Carlisle paddles; Minn Kota fishing motors, batteries, and anchors; Cannon downriggers; Humminbird marine electronics and charts; SCUBAPRO dive equipment; Jetboil outdoor cooking systems. Founded in 1970 by Samuel C. Johnson, the Company has delivered double-digit compound annual growth over its history, evolving from a single brand into a nearly $663 million global enterprise with around 1,300 employees across 20 countries.
                                        
                                        
                                        
                                        Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
                                        
                                        The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

Keywords: Johnson Outdoors Inc., Racine , Senior Campaign Content Specialist, Other , Racine, Wisconsin