Industry Marketing Manager

Company: CohnReznick
Location: Chicago
Posted on: November 17, 2024

Job Description:

As CohnReznick grows, so do our career opportunities. As one of the nation's top Professional Services and Business Advisory firms, we foster teams in Advisory, Assurance, and Tax services that value innovation and collaboration in everything they do!YOUR TEAM.We currently have an exciting career opportunity in our Marketing team for an Industry Marketing Manager based out of our Chicago office in a remote capacity.CohnReznick is a hybrid firm and most of our professionals are located within a commutable distance to one of our offices. This position is considered remote which means it does not require job duties be performed within proximity of a CohnReznick office location. However, as a remote employee, you may be required to be present at a CohnReznick office with scheduled notice for client work, team meetings, or trainings.CohnReznick is looking for an experienced marketing leader with professional services expertise in the consumer and manufacturing sectors. The Consumer, Hospitality, and Manufacturing Industry Marketing Manager plays a critical role in driving the growth of the firm's Consumer, Cannabis, Hospitality and Manufacturing industry groups by developing marketing plans and executing marketing programs to achieve growth objectives. This position reports to the Portfolio Marketing Director.WHY COHNREZNICK?At CohnReznick, we're united by a common mission to create opportunity, value, and trust for our clients, our people, and our communities. Whether it's working alongside your peers to solve a client challenge, or volunteering together at the local food bank, there are so many ways to find your "why" at the firm.We believe it's important to balance work with everyday life - and make time for enjoyment and fun. We invest in a robust Total Rewards package that includes everything from generous PTO, a flexible work environment, expanded parental leave, extensive learning & development, and even paid time off for employees to volunteer.YOUR ROLE.With a nuanced understanding of the consumer and manufacturing industries, the Consumer, Hospitality, and Manufacturing Industry Marketing Manager will execute marketing campaigns across paid, earned, and owned channels to enhance visibility, shape buyer perception, create compelling client experiences, and drive demand. The ideal candidate will not only have professional services experience targeting these industry sectors, but also a proven track record for driving marketing-influenced revenue, and the desire to work in a dynamic and innovative work environment.Responsibilities include but are not limited to:

• Research and analyze industry trends and competitors to identify growth opportunities and help practice leaders craft an appropriate business plan.
• Build and manage the industry marketing plan and budget.
• Drive awareness by creating practice messaging that targets buyer personas and communicates the practice's point-of-view.
• Create and execute campaigns that maximize lead generation across all channels to strengthen the sales pipeline.
• Create and execute campaigns that support cross-selling and client retention goals.
• Leverage practice SMEs and the content and digital marketing team to produce and deliver thought leadership across paid, earned, and owned channels.
• Coordinate with service marketing, regional marketing, business development, and the proposal team to create compelling sales collateral, develop and maintain a library of proof points, analyze pipeline, and support major industry sales pursuits.
• Contribute to pursuit and proposal efforts by maintaining compelling templates and collaborating on personalized sales strategies for major pursuits.
• Utilize analytics best practices and KPIs to measure and report success.YOUR EXPERIENCE.The successful candidate will have:
• 5+ years of professional services or relevant marketing or business development experience.
• 2+ years of experience in marketing focused on the consumer, hospitality and/or manufacturing sectors.
• Undergraduate degree with a focus in marketing, business, or a related field. A master's degree is preferred.
• Understanding of the consumer, hospitality, and manufacturing sectors.
• Solid marketing and campaign planning skills, success in working with content, event, marketing automation, web, and social marketers to deliver campaign ROI.
• Strategic and critical thinking and a consultative approach to working with industry leaders, client service professionals, and marketing at all levels of the organization.
• Client/customer-focused mindset with the ability to leverage data insights from the firm's marketing technology to drive growth.
• Strong ability to articulate practice positioning, value proposition, and buyer issues in written marketing and sales materials.
• Strong project management, organization, and multi-tasking skills to manage multiple priorities in a fast-paced, deadline-driven environment.
• Persuasive verbal and written communication skills: able to gain consensus through influence.
• Superior Microsoft Office skills; familiarity with CRM, Marketing Automation, and Marketing Project Management (e.g., Marketo, Microsoft Dynamics, Workfront).
• A team player who can strategize in the morning, consult with SMEs over lunch, and "roll-up their sleeves" to make things happen in the afternoon.
• People management experience. This position has one direct report.Studies have shown that we are less likely to apply to jobs unless we meet every single qualification. At CohnReznick, we are dedicated to building a diverse, equitable, and inclusive workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or one of our other roles.CohnReznick is an equal opportunity employer, committed to a diverse and inclusive team to drive business results and create a better future every day for our team members, clients, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at CRaccommodation@CohnReznick.com. Please note: This email address is reserved for individuals with disabilities in need of assistance and are not a means of inquiry about positions or application statuses.CohnReznick does not accept unsolicited resumes from third-party recruiters unless such recruiters are currently engaged by CohnReznick Talent Acquisition Team by way of a written agreement to provide candidates for a specified opening. Any employment agency, person or entity that submits an unsolicited resume does so with the understanding that CohnReznick will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person or entity.
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Keywords: CohnReznick, Racine , Industry Marketing Manager, Executive , Chicago, Wisconsin