MANAGER, CONNECTED INTELLIGENCE

Company: Publicis Groupe
Location: Chicago
Posted on: November 15, 2024

Job Description:

Company DescriptionSpark Foundry is a global media agency that exists to bring HEAT - Higher Engagement, Affinity, and Transactions - to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients' brands, and to buy more products and services from them.Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world's best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry's best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today's challenges, and also poised to create meaningful careers in the years to come.Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.OverviewThe Manager, Connected Intelligence provides insights, data visualizations, and reporting for the client and internal teams. This position requires both strategic and tactical skill sets: An "eye" for numbers, intellectual curiosity, proficiency with problem solving, and a critical understanding of online media and nuances. The Manager must have a proven track record of data-rich analyses, be a team player, take a roll-up-the-sleeves approach and a "get it done" attitude.This position involves ongoing coordination and collaboration between the research, analytics & media teams to ensure high quality analytical projects are effectively delivered and leveraged. Additionally, the Manager must be able to communicate said deliverables succinctly to a broad client and internal stakeholder audience.This is an exciting opportunity to drive data-informed decision-making in a dynamic digital media environment to unlock the full potential of our digital media data.This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.ResponsibilitiesRole Objectives:Data Management and Integration:Oversee the integration of data from various digital platforms (e.g., Google Ads, Facebook Ads, DSPs, DMPs) into Tableau and DatoramaEnsure data accuracy, consistency, and timely updates across all reporting systemsDevelop and maintain data dictionaries and documentation for all metrics and dimensionsData Analysis and Visualization:Develop advanced dashboards and reports using business intelligence platform like (Tableau, Datorama, etc.) focusing on digital media KPIs such as CTR, CPC, CPL, CPM, viewability, and attribution metricsCreate custom visualizations to effectively communicate complex digital media performance data to both technical and non-technical stakeholdersImplement and maintain automated reporting systems for real-time performance monitoringDigital Media Performance Analysis:Conduct in-depth analysis of cross-channel digital media campaigns, including paid search, display, social media, video, and programmatic advertisingPerform cohort analysis, funnel analysis, and multi-touch attribution modeling to understand user journey and campaign effectivenessIdentify trends, anomalies, and opportunities in digital media performance dataStakeholder Management and Reporting:Present complex data analyses and insights to senior management and clientsCollaborate with marketing, sales, and product teams to align on KPIs and reporting needsTrain team members and stakeholders on using BI tools and interpreting digital media dataTool and Process Optimization:Continuously evaluate and improve BI processes and methodologiesStay updated on advancements in BI tools, digital media metrics, and industry best practicesRecommend and implement new tools or features to enhance our BI capabilitiesQualifications3+ years of experience in digital media analytics, business intelligence, or related rolesProven track record of managing BI projects in a digital media or advertising technology environmentAdvanced proficiency in Tableau and Datorama, including custom SQL and complex calculationsStrong knowledge of digital media platforms (e.g., Google Ads, Facebook Ads Manager, DSPs)Expertise in SQL and experience with big data technologies (e.g., Hadoop, Spark)Proficiency in at least one scripting language (e.g., Python, R) for data manipulation and analysisExperience with web analytics tools (e.g., Google Analytics, Adobe Analytics)Deep understanding of digital media metrics, KPIs, and industry benchmarksFamiliarity with programmatic advertising ecosystem and ad tech platformsKnowledge of various attribution models and their applications in digital media2+ years of experience in performing analytics in marketing sciences capacity at a media agency, market research, or consulting company, or in-house at a brand.Knowledge of media and website measurement technologies:Ad-serving platformsWebsite analytics softwareData visualization skills desirable (e.g. Tableau, Datorama, PowerBI, etc.)Advanced user Microsoft Office Suite and reporting toolsWeb analytics platforms (Google Analytics, Adobe Analytics, WebTrends, etc.)3+ years related experience in analytics/dashboard design, development and managementExperience managing team of 2 or more associates/analysts preferredExperience working with international teams is a plusStrong verbal/written communication and interpersonal skills is requiredSelf-starter with ability to thrive in a fast paced environment and able to function independently while providing status updates to a team of analystsCooperative, flexible, conscientious, dependable, resourceful, self-motivated, team-oriented, Problem-solving skills, time management, and critical thinking with a professional and positive attitudeExperience with online advertising/media, channel marketing, strategic marketing, off-line advertising/media and/or consultingAdditional InformationOur Publicis Groupe motto "Viva La Diff--rence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.All your information will be kept confidential according to EEO guidelines.

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