Senior Marketing Operations Manager

Company: Keeper Security, Inc.
Location: Chicago
Posted on: November 14, 2024

Job Description:

Keeper Security is hiring a Senior Marketing Operations Manager who is passionate about leveraging data, systems and strategy to drive operational efficiencies, pipeline and revenue growth. This is a 100% remote position, with an opportunity to work a hybrid schedule for candidates who live near our global headquarters in Chicago, Illinois.Keeper's cybersecurity software is trusted by millions of people and thousands of organizations globally. Keeper is published in 21 languages and is sold in over 120 countries. Join one of the fastest-growing cybersecurity companies and get the opportunity to define and own the strategy, processes, metrics and technology that enables Keeper to target the right buyers, generate high-quality leads and help move them down the funnel.About KeeperKeeper Security is transforming cybersecurity for people and organizations around the world. Keeper's affordable and easy-to-use solutions are built on a foundation of zero-trust and zero-knowledge security to protect every user on every device. Our award-winning, zero-trust, privileged access management platform deploys in minutes and seamlessly integrates with any tech stack and identity application to provide visibility, security, control, reporting and compliance across an entire enterprise. Trusted by millions of individuals and thousands of organizations, Keeper is an innovator of best-in-class password management, secrets management, privileged access, secure remote access and encrypted messaging. Learn more at .About the RoleThe Senior Marketing Operations Manager will report to the Vice President of Global Marketing and be responsible for marketing automation, analytics, website operations and process improvements. This role is key in driving data-driven decisions and scalable growth strategies. The ideal candidate will be highly analytical, data-driven and focused on continuous performance optimization to support revenue growth.Responsibilities

• Manage and optimize the marketing tech stack, ensuring seamless integrations and system efficiencies.
• Oversee website operations and collaborate with marketing, design and engineering teams to drive website updates, optimizations and performance improvements.
• Develop and refine data-driven marketing strategies, leveraging analytics to support pipeline and revenue growth.
• Ensure accurate data flow from campaigns to attribution and reporting frameworks by standardizing campaign operations and maintaining best practices in data governance.
• Create and maintain marketing automation workflows and nurture campaigns to engage prospects and customers throughout the buyer's journey.
• Build and manage marketing dashboards, reports and KPIs to track performance and support data-driven decision-making.
• Own the marketing-to-sales handoff process and lead recycling to maximize funnel efficiency.
• Support the development and execution of account-based marketing (ABM) operations, including helping launch and scale the program.
• Continuously analyze marketing data to identify opportunities for process improvements and increased operational efficiency.
• Ensure data integrity and perform regular maintenance and enhancements of marketing datasets. Minimum Requirements
  • 6+ years of Marketing Operations experience in B2B SaaS.
  • Expert HubSpot admin and advanced Salesforce user.
  • Experience with other martech platforms like RingLead, SalesLoft, Showpad, Demandbase and ZoomInfo.
  • Strong analytical skills and experience with data analysis and reporting tools - Google Analytics 4 (GA4) is a must.
  • Strong understanding of lead management processes and marketing automation best practices, including list management, optimization, data quality and hygiene, and troubleshooting.
  • Deep passion for data and exceptional attention to detail. Ability to distill insights from data to drive future strategies, with proven experience in maintaining data accuracy and quality.
  • A bias for action and rolling up your sleeves to get things done on our dynamic team.
  • Bachelor's degree in Marketing, Business or a related field. Preferred Qualifications
    • Experience working with channel marketing and sales teams.
    • HubSpot certifications.
    • Salesforce administrator certified. Benefits
      • Medical, Dental & Vision (inclusive of domestic partnerships).
      • Employer Paid Life Insurance & Employee/Spouse/Child Supplemental life.
      • Voluntary Short/Long Term Disability Insurance.
      • 401K (Roth/Traditional).
      • A generous PTO plan that celebrates your commitment and seniority (including paid Bereavement/Jury Duty, etc).
      • Above market annual bonuses. Keeper Security, Inc. is an equal opportunity employer and participant in the U.S. Federal E-Verify program. We celebrate diversity and are committed to creating an inclusive environment for all employees.Classification: Exempt
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