Director, Marketing Automation

Company: Dayforce
Location: Chicago
Posted on: November 1, 2024

Job Description:

Dayforce is a global human capital management (HCM) company headquartered in Toronto, Ontario, and Minneapolis, Minnesota, with operations across North America, Europe, Middle East, Africa (EMEA), and the Asia Pacific Japan (APJ) region. Our award-winning Cloud HCM platform offers a unified solution database and continuous calculation engine, driving efficiency, productivity, and compliance for the global workforce. Our brand promise - Makes Work Life Better TM - reflects our commitment to employees, customers, partners, and communities globally.Location: Work is what you do, not where you go. For this role, we are open to remote work and can hire anywhere in the US or Canada.About the opportunityWe are seeking a Director of Marketing Automation to join our dynamic team. The ideal candidate will be a subject matter expert in Marketo, working with IT and marketers on their program objectives. This role will focus on scaling our marketing automation efforts across multiple business functions and regions, driving email strategy, and maximizing the marketing automation platform (MAP) roadmap and spend. This is a highly cross-functional role requiring strategic and tactical execution, as well as strong program management.What You'll Get to Do:

• Lead a team that delivers both strategy and execution - for instance, email strategy and then deliver the Marketo programs/activity to support that strategy.
• Drive scalability and optimization as well as cross-functional collaboration.
• Be responsible for the roadmap of the marketing automation function in our quest to develop and deliver a scalable organization that expands and contracts with the business.
• Develop, operationalize, and optimize a comprehensive email marketing strategy, including automated campaigns, lead nurturing, segmentation, and scoring, in collaboration with cross-functional teams.
• Audit and enhance email performance using data-driven insights, such as A/B testing and quality assurance.
• Conduct research and analyze metrics to uncover untapped audiences, segmentation opportunities, and gaps in the customer experience.
• Scale marketing automation efforts to support multiple business units and regional marketing teams, ensuring relevance across languages and regions.
• Optimize campaign performance through data analysis, continuous improvement, and innovation within the MAP.
• Collaborate with sales, product, IT, communications, and demand center/field marketing teams, as well as regional marketing teams, to ensure alignment and consistency in global marketing campaigns.
• Drive the MAP roadmap by identifying and implementing new features and functionalities that align with business goals.Skills and experience we value:
  • Strong focus on Marketo (or equivalent MAP); Marketo Certified Expert (MCE) certification is a plus.
  • Experience in a fast-growing SaaS company with revenues of $1B or more.
  • Proven experience creating and operationalizing global email marketing strategies, including lead nurturing, segmentation, and scoring programs, and scaling/adapting across regions and languages.
  • Demonstrated understanding of email nurturing methodology as part of an optimized buyer's journey.
  • Experience working with marketing, sales, sales enablement, sales operations, customer success, and technical stakeholders to develop processes for a high-growth marketing organization; exceptional problem-solving skills are essential.
  • Excellent analytical, project management, communication, and collaboration skills, with the ability to interpret data, provide actionable insights, and lead multiple projects in a matrixed, global organization.Requirements:
    • Bachelor's degree in Marketing, Business, or related field.
    • 10+ years of experience in marketing automation or a closely related field.
    • Marketo and Salesforce Experience Cloud administration experience.What's in it for youDayforce is fueled by the diversity of our talented employees. We are an equal opportunity employer and consider and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment.Dayforce employees and their families are eligible to participate in the following benefits programs: medical, dental, vision, and life insurance. Dayforce employees are also eligible to participate in a 401k plan (plus match) and a Global Employee Stock Purchase Plan. Employees also receive unlimited Time Away From Work (in lieu of accrued vacation time), 10 paid US holidays, up to 80 hours of paid sick time, and 17 weeks of paid parental leave, subject to the terms of the applicable policy or program.With a commitment to community impact, including volunteer days and our charity, Dayforce Cares, we provide opportunities for you to thrive both in your career and personal life. Our focus is not just on your job but on supporting you to be the best version of yourself.About the Salary RangesPlease note that the salary range mentioned in this job description should serve simply as a guide. The final compensation offered may vary based on a variety of factors, including bonuses and/or incentives, or a candidate's experience, skills, and location. Our company is committed to providing a fair, equitable, and competitive package that reflects the value an individual brings to the organization.Fraudulent RecruitingBeware of fraudulent recruiting. Legitimate Dayforce contacts will use an @dayforce.com or @Ceridian.com email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. If you have been asked for any of the above, or believe you have been contacted by someone posing as a Dayforce employee, please refer to our fraudulent recruiting statement found here:
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