Brand Manager - Strategy & Innovation, Viva & Scott Towels
Company: Kimberly-clark
Location: Chicago
Posted on: October 19, 2024
Job Description:
Youre not the person who will settle for just any role. Neither
are we. Because were out to create Better Care for a Better World,
and that takes a certain kind of person and teams who care about
making a difference. Here, youll bring your professional expertise,
talent, and drive to building and managing our portfolio of iconic,
ground-breaking brands. In this role, youll help us deliver better
care for billions of people around the world. It starts with
YOU.The Brand Manager Strategy & Innovation will lead brand
building initiatives across North America for the Household Care
Portfolio (Viva & Scott Towels), as well as develop, gain support
and lead 3-5 year strategy & innovation plans. In this role you
will lead and influence cross-functional partners in a matrix
organization to include R&E, Product Supply, Insights &
Analytics, RGM, Design and Sales.In this role, you will:
- Enable sustainable delivery of business objectives for the
brand, including net sales, operating profit, gross margin, and
market share, driving more than half of future growth through
innovation
- Support development of3 YearStrategic Brand Plan
- Lead 5-year portfolio ensuring sufficiency, desirability,
feasibility and viability of HHC plan within total sector
portfolio
- Leverage consumer, customer and category insights to drive
development of the brand strategy, architecture and supporting
innovation and renovation pipeline to deliver strategic business
plan.
- Lead brief development and continuous pipeline of innovation,
renovation and commercial news in partnership with R&E,
I&A, design, sales, supply & brand marketing
- Leverage knowledge of P&L and collaborate with finance and
other partners to bring forward real time recommendations that
protect net sales and operating profit goals while solving issues
facing the business.
- Key liaison with channel and sales strategy as voice of the
consumer and brand subject matter expert
- Drive development of channel specific go-to-market strategies
and plans to maximize presence in market (includes category
management, shelving and assortment strategies).
- Develop annual portfolio learning plan to meet innovation
objectives
- Identify and lead process improvements at the brand or
portfolio level.
- Champion for Design Thinking and agile methodologies across
KCNA
- Lead the thinking on business model innovation including (but
not limited to) import/export of winning innovation from K-C
enterprise, agile concept and prototyping approaches and resources,
and digital test market leadership through established ecommerce
channelsAbout UsHuggies. Kleenex. Cottonelle. Scott. Kotex. Poise.
Depend. Kimberly-Clark Professional. You already know our legendary
brandsand so does the rest of the world. In fact, millions of
people use Kimberly-Clark products every day. We know these amazing
Kimberly-Clark products wouldnt exist without talented
professionals, like you.At Kimberly-Clark, youll be part of the
best team committed to driving innovation, growth and impact. Were
founded on more than 150 years of market leadership, and were
always looking for new and better ways to perform so theres your
open door of opportunity. Its all here for you at
Kimberly-Clark.Led by Purpose. Driven by You.About YouYou perform
at the highest level possible, and you appreciate a performance
culture fueled by authentic caring. You want to be part of a
company actively dedicated to sustainability, inclusion, wellbeing,
and career development.You love what you do, especially when the
work you do makes a difference. At Kimberly-Clark, were constantly
exploring new ideas on how, when, and where we can best achieve
results. When you join our team, youll experience Flex That Works:
flexible (hybrid) work arrangements that empower you to have
purposeful time in the office and partner with your leader to make
flexibility work for both you and the business.In one of our
professional roles, youll focus on winning with consumers and the
market, while putting safety, mutual respect, and human dignity at
the center. To succeed in this role, you will need the following
qualifications:
- Bachelors Degree in Business/Marketing. Masters/ MBA with
concentration in Marketing degree preferred
- At least 5+ years experience in marketing with brand management
(B2B - CPG companies) and experience in the following areas:
- P&L management; development and execution of brand
marketing; cross- functional knowledge; direct experience in all
various aspects of business including manufacturing, product &
technology development and product supply.
- Solid understanding of annual business planning, budget
setting, and subsequent execution of those plans to delivery
results.
- Strong understanding of brand foundational tools, consumer
insight identification, segmentation and target development.
- Experience with brand positioning and brand strategy
development.
- Concept & Brief writing of both product innovation and
renovation and commercial news.
- Proven capability to lead in a matrix organization driving
collaboration across businesses and functions.
- Demonstrated capability in leading agency partners in long-term
projects.
- Ability to pull insights from multiple sources and synthesize
into a compelling story for change.
- Strong skills and experience with diagnosing and resolving
complex problems and opportunities.
- Entrepreneur can-do attitude to find ways to break down growth
barriers.
- Demonstrated positive energy to effectively represent brand
internally and externally.
- Travel 10-20% of the work timeTotal BenefitsHere are just a few
of the benefits youd enjoy working in this role for Kimberly-Clark.
For a complete overview, see .Great support for good health with
medical, dental, and vision coverage options with no waiting
periods or pre-existing condition restrictions. Access to an
on-site fitness center, occupational health nurse, and allowances
for high-quality safety equipment.Flexible Savings and spending
accounts to maximize health care options and stretch dollars when
caring for yourself or dependents.Diverse income protection
insurance options to protect yourself and your family in case of
illness, injury, or other unexpected events.Additional programs and
support to continue your education, adopt a child, relocate, or
even find temporary childcare.To Be ConsideredClick the Apply
button and complete the online application process. A member of our
recruiting team will review your application and follow up if you
seem like a great fit for this role.In the meantime, please check
out the .And finally, the fine print.For Kimberly-Clark to grow and
prosper, we must be an inclusive organization that applies the
diverse experiences and passions of its team members to brands that
make life better for people all around the world. We actively seek
to build a workforce that reflects the experiences of our
consumers. When you bring your original thinking to Kimberly-Clark,
you fuel the continued success of our enterprise. We are a
committed equal opportunity employer, and all qualified applicants
will receive consideration for employment without regard to race,
color, religion, sex, national origin, disability status, protected
veteran status, sexual orientation, gender identity, age,
pregnancy, genetic information, citizenship status, or any other
characteristic protected by law.The statements above are intended
to describe the general nature and level of work performed by
employees assigned to this classification. Statements are not
intended to be construed as an exhaustive list of all duties,
responsibilities and skills required for this position.Employment
is subject to verification of pre-screening tests, which may
include drug screening, background check, and DMV check.Veterans
and members of the Reserve and Guard are highly encouraged to
apply.Kimberly-Clark will support in-country relocation for the
chosen candidate for the role. The benefits provided will be per
the terms of Kimberly-Clarks applicable mobility policies.The
benefits/policy provided will be decided at Kimberly-Clarks sole
discretion.#LI-Hybridby Jobble
Keywords: Kimberly-clark, Racine , Brand Manager - Strategy & Innovation, Viva & Scott Towels, Executive , Chicago, Wisconsin
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