MARKETING MANAGER
Company: Nielsen Consumer LLC
Location: Chicago
Posted on: October 3, 2024
Job Description:
Company Description R24_0001739 Only candidates in US at time of
application can be considered for this role. Must be located in
Central or Eastern Time Zone Job Description About this job As a
key member of the Global Thought Leadership Team, the Marketing
Manager, Global Campaign & Demand Generation will play a strategic
and a pivotal lead role in managing and directing marketing,
promotion, demand & awareness generation campaign of Global Thought
Leadership. This role will partner closely with Global Thought
Leadership Content Managers, Digital Teams (Social and KeyWord
Search), PR Media Team, Web Design & Branding and others to
develop, plan, execute and report on Marketing & Demand Gen.
Campaigns for Global Thought Leadership. Also, this role will
require close collaboration with regional marketing teams to
synchronize and align Global Marketing & Demand Generation
Campaigns with regional activities. The Marketing Manager will be
the focal marketing campaign manager for all Global Thought
Leadership releases to build NIQ's authority, relevance and
recognition in FMCG/CPG/T&D as a Consumer Intelligence Leader,
globally. Responsibilities
- Build an integrated marketing campaign strategy, plan and
execution to promote, generate awareness & demand for Global
Thought Leadership Content, and focus on primary audiences of
C-Suite, Senior Executivesacross strategic NIQ Clients and
Competitive Win-back Clients
- Coordinate and collaborate with Global CoE Teams, i.e. Digital
Social, Search, Web and Creative teams to align and integrate into
'ONE' integrated campaign execution plan.
- Collaborate with Regional Marketing Teams to ensure Global
Thought Leadership Marketing Campaign is tightly integrated with
Regionally focused Marketing Campaigns.
- Lead and Execute Integrated Thought Leadership Campaigns to
deliver established objectives (Leads, Engagement and Page#1
presence)
- Post Campaign, conduct campaign performance reviews to drive
continuous improvement to next generation of Thought Leadership
Campaigns
- Manage and ensure Insight Web Pages (External) are kept on
message and Internal Global Thought Leadership SharePoint are
rebuild cohesive marketing journeys for targeted clients
- Develop, implement, and manage multi-channel lead generation
campaigns to build the Lead funnel in support of Thought Leadership
goals. Activate demand and drive Sales Ready Leads from the middle
of the funnel to the sales funnel. Test, measure and iterate based
on campaign performance
- Work closely with the global content and digital teams to build
and manage customized, data-driven content based on vertical,
category, audience, and ABM play.
- Work with Industry Associations, Industry Publications and ad
networks to secure content syndication, sponsored content, and ad
placements
- Build and Manage KPI Monthly Campaign and Demand Generation
Performance reports and dashboards to track Global TL Marketing
Campaigns
- Be a complete business partner to all other functions within
the company. Qualifications
- 7+ years of marketing experience. CPG or Retail, Enterprise
Tech. experience is a plus.
- Must be proficient in Social, Search, Programmatic digital
marketing and best practices
- Must be willing and able to drive strategy while also being
operationally hands-on. Strong willingness to roll up your sleeves
and be involved with driving execution.
- Experience creating annual integrated marketing plan that
incorporates digital marketing, paid media, email, and content
marketing.
- Exceptional track record of developing and implementing
successful ABM plays targeted to Enterprise and Midsize
accounts.
- An understanding of the creative process and experience with a
practical application of brand identity systems.
- Tech-savvy and strong working knowledge of Microsoft Office
Suite and collaboration
- Track record of effectively teaming with outside agencies and
vendors
- Technical acumen of marketing systems and processes and working
knowledge of Marketing Automation (Salesforce.com, Microsoft
Dynamics CRM)
- Excellent communicator to both internal and external parties.
Ability to comfortably communicate at the senior executive level.
Critical Thinker, Self-driven.
- Team-oriented and collaborative to the core. Additional
Information Our Benefits
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP) About NIQ NIQ is the world's
leading consumer intelligence company, delivering the most complete
understanding of consumer buying behavior and revealing new
pathways to growth. In 2023, NIQ combined with GfK, bringing
together the two industry leaders with unparalleled global reach.
With a holistic retail read and the most comprehensive consumer
insights-delivered with advanced analytics through state-of-the-art
platforms-NIQ delivers the Full View. NIQ is an Advent
International portfolio company with operations in 100+ markets,
covering more than 90% of the world's population. For more
information, visit NIQ.com Want to keep up with our latest updates?
Follow us on:LinkedIn-Instagram-Twitter-Facebook Our commitment to
Diversity, Equity, and Inclusion NIQ is committed to reflecting the
diversity of the clients, communities, and markets we measure
within our own workforce. We exist to count everyone and are on a
mission to systematically embed inclusion and diversity into all
aspects of our workforce, measurement, and products. We
enthusiastically invite candidates who share that mission to join
us. We are proud to be an Equal Opportunity/Affirmative
Action-Employer, making decisions without regard to race, color,
religion, gender, gender identity or expression, sexual
orientation, national origin, genetics, disability status, age,
marital status, protected veteran status or any other protected
class. Our global non-discrimination policy covers these protected
classes in every market in which we do business worldwide. Learn
more about how we are driving diversity and inclusion in everything
we do by visiting the NIQ News
Center:https://nielseniq.com/global/en/news-center/diversity-inclusion
Videos To Watchhttps://www.youtube.com/watch?v=h36lNh6HIF4
Keywords: Nielsen Consumer LLC, Racine , MARKETING MANAGER, Advertising , Chicago, Wisconsin
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