Director, Field Marketing Strategy and Enablement
Company: Aspen Dental
Location: Chicago
Posted on: October 2, 2024
Job Description:
The Aspen Group (TAG) is one of the largest and most trusted
retail healthcare business support organizations in the U.S. and
has supported over 20,000 healthcare professionals and team members
with close to 1,500 health and wellness offices across 48 states in
four distinct categories: dental care, urgent care, medical
aesthetics, and animal health. Working in partnership with
independent practice owners and clinicians, the team is united by a
single purpose: to prove that healthcare can be better and smarter
for everyone. TAG provides a comprehensive suite of centralized
business support services that power the impact of five
consumer-facing businesses: Aspen Dental, ClearChoice Dental
Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and
AZPetVet. Each brand has access to a deep community of experts,
tools, and resources to grow their practices, and an unwavering
commitment to delivering high-quality consumer healthcare
experiences at scale.
As a reflection of our current needs and planned growth we are very
pleased to offer a new opportunity to join our dedicated team as
Director, Field Marketing Strategy and Enablement.
The Director, Field Marketing Strategy and Enablement, is
responsible for developing and executing marketing strategies that
drive business growth across field and regional markets. This role
will work closely with field teams, marketing, and commercial COEs
to ensure alignment of marketing efforts, provide tools and
resources to empower field teams, and improve the overall customer
experience at local levels. The Director will play a key role in
enabling sales through marketing initiatives that build brand
awareness, customer engagement, and revenue growth across
regions.
Key Responsibilities:
- Strategic Planning: Develop and implement comprehensive field
marketing strategies that align with corporate goals and regional
needs, ensuring a consistent brand presence across markets.
- Field Enablement: Create, implement, and manage marketing
enablement programs that provide field teams with the resources,
tools, and training necessary to execute localized marketing
campaigns.
- Collaboration with Field Teams: Partner closely with field
leadership to align marketing efforts with sales objectives,
driving lead generation and conversion at the local level.
- Market Analysis and Insights: Monitor and analyze market
trends, customer behaviors, and regional performance metrics to
identify opportunities for growth and improvement in marketing
tactics.
- Campaign Development and Execution: Coordinate and design and
execution of localized marketing campaigns that resonate with
regional audiences while maintaining corporate brand
standards.
- Practice and Field Support: Serve as a key liaison between
marketing and field/practice teams, ensuring the timely delivery of
marketing materials and programs that support local business
objectives.
- Performance Measurement: Track, measure, and report on the
success of field marketing programs, utilizing data and feedback to
optimize strategies and tactics for continuous improvement.
- Budget Management: Manage the budget for field marketing
initiatives, ensuring cost-effective solutions that maximize ROI
and align with broader corporate marketing objectives.
- Cross-Functional Collaboration: Work closely with product,
marketing, sales, and operations teams to ensure a cohesive
go-to-market strategy and consistent messaging across all
channels.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field;
MBA is a plus.
- 10+ years of experience in field marketing, marketing strategy,
or sales enablement, with a proven track record in a leadership
role.
- Strong understanding of regional marketing dynamics, with
experience working across multiple geographic markets.
- Excellent communication and relationship-building skills, with
the ability to collaborate with cross-functional teams and
influence stakeholders at all levels.
- Data-driven mindset with the ability to analyze and interpret
market trends, customer data, and performance metrics.
- Experience in the development and execution of marketing
enablement programs.
- Strong leadership skills, with the ability to inspire and
manage a team to achieve high performance.
- Ability to manage multiple projects simultaneously and work in
a fast-paced environment.
- Proficiency in marketing automation platforms and CRM
tools.
- Entrepreneurial and nimble, takes ownership and drives forward
amidst ambiguity while also building relationships and
alignment
- Desire to be part of a growth-oriented team and culture
- Well organized with deep experience driving cross-functional
initiatives
- Ability to travel occasionally
Preferred Skills:
- Experience in franchise or multi-location business models is
highly desirable.
- Experience in B2C marketing and/or retail industries.
Familiarity with digital marketing and customer engagement
tools
If you are an applicant residing in California, please view our
privacy policy here:
https://careers.aspendental.com/us/en/tag-privacy-policy-for-california-employees
Salary: $150,000 - $205,000+ bonus opportunity.
Keywords: Aspen Dental, Racine , Director, Field Marketing Strategy and Enablement, Advertising , Chicago, Wisconsin
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